Research has revealed that scaled-down furniture is in, and not just among city dwellers. The exact reason for the trend is unknowm, but it is speculated that the more attractive pricepoint, and the greter flexibility that small furniture offers in these troubled times is becoming a powerful selling point for many furniture shoppers.
Small Scale Furniture, Big Value
As reported in Furniture Today, furniture companies like Broyhill are rapidly presponding to this trend. Broyhill's new semi-custom multiples line allows furniture shoppers to choose from three different arms, backs, and legs in 88 and 82 inch sofas. Retailing at $899 and $999, these couches include eco friendly upholstery, framing, and soy-based foam for the earth concious consumer.
This strikes a stark contrast to the overscaled leather sectionals that dominated showroom floors only a year ago. With their unweildy size and pricetag, these units are now off phase with the consumer mindset, which is now focused on job security and possibly moving into a more affordable living arrangement.
Retailers are discovering fresh new ways to display their product. With more floorspace to display product, many are choosing to include bright pillows with punched-up contrast to draw their customer's eyes toward potential sales.
As furniture stores radically shift their operations to fit the new needs of their customers, we are sure to see even more interesting developments over the coming months.
